How it Works

  • Fill out our Willow Sleep Survey/Quiz

    Based on the answers, our sleep experts will personalize your pillow pack.

  • Receive a box of brand new pillows picked for your sleeping style

    Each pillow selected will come with an info card explaining the benefits to your sleep and why it was chosen.

  • Spend 1-3 nights each with the pillows

    Try out your three new pillows! All for the price of only one. Take all the time you need to choose the perfect one because they are all yours - no extra fee.

Why Willow?

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We are giving everyone the sleep they want.

Almost no one sleeps without a pillow. Pillows can be very expensive and people often pick the wrong pillow for their body. Why leave pillow selection to chance? We use dozens of different pillow types in our pillow packs to help you sleep. At Willow we want everyone to get quality sleep starting with high quality and affordable pillow packs customized for you by sleep experts.

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Do you really need three pillows?

Most people need 1-2 nights rest with each type of pillow over consecutive nights to really know their pillow preference. Did you know that some sleep styles have 5 or more compatible pillows types that could work? Willow gives you the chance to try out three brand new pillow options and choose the one that gives you the best sleep. All this for the price of only one pillow.

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Pillows are the key to a good night’s sleep.

Why let your expensive mattress go to waste? Choose the right pillow for your best night's sleep. We take the guesswork out of pillow shopping by sending you three tailored options based on your preferences and expert recommendations. Say goodbye to restless nights and hello to sweet dreams with Willow.

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PILLOWS
AT HOME

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Goldilocks Club

Limited Time Offer

Even Goldilocks knows "sometimes it takes three times". Purchase our Personalized Pillow Pack (P3) and receive a 2 year membership into the Goldilocks Club for FREE for a limited time only! Take our sleep survey today to begin building your pillow pack.

Includes:

  • One Free Pillow based on your P3 profile every 18 months.*
  • 25% off extra pillow purchases
  • Free Yearly Sleep/Pillow Survey + Results
  • Newsletter with Expert Sleep Tips
  • Free pillow storage bag
  • Access to the Sleepers Forum (coming soon)

*Available to non-promotional members only until renewal
Take Sleep Quiz

FAQs

Do sleep experts actually pick my pillows?

Yes, we have sleep experts. They have assisted in the survey/quiz that helps sleepers in pairing themselves with the perfect pillow. We also have sleep experts who look over cases that are more difficult to find compatible Pillows due to health concerns or unique circumstances.

Wow, sleep experts, How much does a Personalized Pillow Packs (P3) Cost?

$79 for 3 pillows. No, we are not crazy. Shockingly, This service cost the same amount as one pillow at a retail store. The service is $79 to have a personalized pillow pack (p3) selected for you based on your sleep style, habit, and needs. We can charge this because we cut out the middle-person and bring this sleep service to you directly.

How do they pick my pillows?

The sleep survey a.k.a sleep quiz helps us discover the right pillow for you based on sleep science and known pillow suggestions. If your pillow pairing is forwarded directly to a sleep expert they will use their years of expertise to match you with your pillow.

Is this a subscription, membership, or one-time purchase?

The personalized pillow pack also known as P3 is a one time purchase which includes a free two year membership into the Goldilocks club. The Pillow trial is not a subscription. The Goldilocks Club however is a membership service that can be renewed every 18 months. The membership runs parallel to research that you should replace pillow every 18 months. As a Goldilocks member you will receive a free pillow every 18 months at your request.

Can I cancel my Goldilocks Membership at anytime?

Yes, after your FREE 2 yrs membership. We would not suggest you cancel before you get your FREE new pillow 18 months from now. Research shows that a pillow should be replaced ever 18 months. The Goldilocks Club works on that same rhythm. Part of the program is getting a new pillow every 18 months. You can cancel whenever you wish after the initial free membership is over.

Can I get a refund on my Personalized Pillow Pack?

No. Due to the personal nature of pillows, we do not offer refunds. We encourage you to donate or give away any pillows you do not want. Ultimately, most people will use them for guest at their home. Research has shown that many people change positions 10 to 40 times a night. Some change their sleep style completely over time. It could be in your best interest to keep them.

How do I update my personal information or billing details?

Go to your profile and click edit.

Can I send a Willow Pillow Pack as a gift?

Online Gift cards will be available in 2025.

Can I return or exchange pillows from my Pillow Pack (P3)?

No. We do however offer 50% off an additional pillow pack* + survey if you feel you did not answer the questions as thoroughly as you would have liked. At Willow we want everyone to have the best sleep possible. Because we do not take pillows back we cannot allow unlimited returns.

*This benefit can only be used once per user. Subject to denial based on Willow user agreement and discretion.

Are there any discounts or promotions for additional household or family members?

Yes. Please email hello@sleepwillow.com for 15% off.

Are the pillows in the box standard, queen or king sized?

This varies. However, we must let you know we are picking pillows for your body not your bed size.

Are all three pillows in my Pillow Pack mine to keep?

Yes, this is not just a pillow trial its an experience. All three pillows in the the Personalized Pillow Pack(P3) are yours to keep.

Take Sleep Quiz